Real Estate Sign - One Low Cost Marketing Method That Every Real Estate Investor Should Be Using
The Small Business Administration says 1921 Koester Bread baseball cards businesses fail for two primary reasons:lack of money and lack of marketing.Signs are one of the most effective low cost forms of marketing.
When I first started quick turning property, I Strawberry Shortcake a very small marketing budget. Therefore, the first method of marketing I tried was signs.I am not just talking about the signs Bandai Godzilla see on telephone poles as you drive down the street.Two types of basic low cost signs in this business that you can use effectively are car signs and bandit signs.
Car Signs:
Magnetic signs are cheap and easy to install.You should place signs on both the driver's side and passenger's side of your vehicle.Also, smaller signs that are about the size of a bumper sticker can fit on the back of your car.The message should be clear and visible to other cars driving by you.For instance, "WE BUY HOUSES" with a phone number.
Also, why limit the signs to just your vehicle?What about your family and friends?Would they be interested in $1000 if a house is purchased from the signs that someone saw on their car or truck?How about your contractors?I have a painter that had no signs for his business on his vehicles.So I asked him if he would put my signs on his vehicles.He now travels with my signs on two of his trucks.
Sure your friends may make fun of you and your traveling billboard, but in the end, it is the leads that are generated and those leads that turn into deals.The only one laughing in the end will be yourself and the owner of the vehicle where your sign was spotted.
Bandit Signs:
Bandit signs are another way to market your business inexpensively.When I say bandit sign, I mean the signs you see affixed to telephone poles or on exit ramps.I don't know why they call them bandit signs.Perhaps it is because you feel like a bandit as you are hanging the signs in the pre-dawn hours under the cover of darkness.Yes, we hang these signs in the pre-dawn hours, but it is because this is the time with the least amount of traffic and we find it easier to put the signs where you want at this time.
The types of signs I use are corrugated plastic signs.Our signs are yellow and black, but you can customize these to any colors you want.Make sure to brand yourself by matching all your forms of signs.The signs should say "WE BUY HOUSES" with your phone number.The first weekend I put up thirty signs, many of them came down right away.Even though a large percentage of the signs came down quickly, from those thirty signs we did get about twenty phone calls.
With this high response, we quickly realized that we needed to schedule time to get more signs up and cover more territory.In regards to the placement of your sign, put them up as high as possible as they will stay up the longest.We started with a step stool, now we have James Bond attache case to an eight foot ladder.When you buy signs, ask them to have the corrugation to go horizontal so the signs won't bend in half with the wind.
These are just two ways that you can use signs effectively to market your business for a very little cost.Look at the leads you have coming in from your current marketing sources and see how you can implement these signs as a proven source to many more deals.
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