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"A Logo speaks 1000 words"

A logo, sign or an icon can help building an identity for any organization or an agency. A logo complemented with artistic approach and marketing acumen can bring instant recognition and build customer base of Barbie and Ken organization.

Give Nintendo visual identity.... Let the logo speak for its brand!

The design of a good business logo is an important element for a company and its growth. A good-quality logo helps customers recognize the company, thus increasing its customer/ client base and also bringing credibility to the product. So if you have a passion for designing and looking for useful tips on how to design a logo, then here are some of the very important and quick tips on the art of logo designing.

1. Understand a Logo & Its Importance- Before designing a logo, you must learn the basics like "What is a logo?" "Why is it important?" How it helps?"A logo is not just an icon it represents a brand with the help of its shape, fonts, color, and images. A logo conveys trust, recognition and respect for a company or product and a good designer is one who can do justice with his job and the client. It is always good to keep a track on what competition is doing and to do some brain storming to get instant and better ideas. Just visualize right tick (P) mark, the Nike logo in black, or big M in red color, yes you guessed it right McDonalds, this explains that how important a logo is to give your brand an identity or a much wanted recall value.

2. Rules & Principles of Logo Design- After understanding about the logo and its importance, a designer must learn the technical aspects of making a good creative logo based on the general rules of logo designing.

Do's

It should Gormiti explanatory- The logo should convey the product message.
Make it readable- Clarity of words/ text makes it memorable.
Make it attractive- A good design attracts everyone
Keep it simple- complex designs only confuse the audience, it will not engage them.
It should be consistent and scalable- maintain uniformity in your logo
It should have right usage of color, images and symbols

Don'ts

Don't use more than 2 fonts
Don't write much text
Don't add photos in your logo

3.The logo design process- Once you have understood the basics, now it is important to know about the process of Logo designing. The process usually consists of:

- The Design Brief- understand the brand and clients expectations
-Research & Brainstorming- extensively research on websites and read about the product and recognize its needs.
-Conceptualizing - create a concept, think out of the box to design a creative logo and give visual identity to a company.
-Sketching - It is always good to sketch the ideas first before making it on the computer. Take tips from your rough sketches first.
-Prototyping - now take the first cut on the tool which you are working on like Adobe Photoshop
-Client approval- Send to your client for approval and his feedback
-Revise and edit - make necessary changes and add finishing touch to your final file
-Final deliverable- Deliver the file and provide customer satisfaction to your clients' up to his expectations.

Follow these useful points and start designing a logo instantly to build a brand image of an organization in the market.

The Basics of Linux & Windows :

Linux (and its close relation Unix) and Windows 2000 (and its close cousin Windows NT) are types of software (known as operating systems) that web servers use to do the kind of things that web servers do. You do not need to know any real detail of either to make a decision as to which you need but here a few guidelines.

Just because you use a windows desktop PC doesn't mean you have to opt for Windows web hosting (and the reverse is true as well). The operating system you use on your desktop has little to do with your choice of web hosts. As buy wow gold as you understand how to use your FTP or web publishing software, your can use either operating system.

But what is important is that you know what you want your website to do and what you want to offer on it. This is what will ultimately help determine the type of web hosting that will work best for you. As mentioned earlier, interactive websites usually rely on ASP, PHP, or Perl type languages.

Linux Web Hosting or Windows 2000 Web Hosting ? Make your Choice !

When it 1963 Fleer baseball cards to Web hosting, Linux has, for some time, been widely considered the best OS for Web servers. It's typically found to be the most reliable, stable and efficient system and, as such, it's commonly used for the demanding environment of Web and mail servers. Indeed,Most of the clients websites of aalpha NET runs on the Linux OS precisely because of this traditional stability.

The million-dollar question is what application are you looking to use for your hosting? Consider the tools and scripting languages you plan to use if you use PHP, Perl or MySQL, Linux is the way forward. If apps are Microsoft-specific, then Windows is what you need.

If your site, like most web sites, is what might be termed "brochure-ware" then Linux servers are ideal. By brochure-ware I mean a site that offers the kind of information that in the past might have been provided on paper in the form of brochures, newsletters or data sheets. Brochure-ware sites will offer some interaction through enquiry forms and can certainly incorporate online purchasing and other routine e-commerce functions.

If however your site incorporates an online searchable database or interactive chat facilities then Windows 2000 or NT will be a better bet in most cases. It will cost a bit more but you'll get that back in reduced development time and simply better functionality.

The following are the advantages of using Linux based web server compared to Windows based web server :

Stable: Linux/Unix operating systems has traditionally been believed to be very stable and robust. A web site housed on a Linux operating system will have very high up-time (of the order of 99.9%). Of course, other factors such as power supply, network admin skills, and network load etc. also matter when it comes to maintaining the system uptime.

Low cost of ownership: The Linux OS comes free of cost (or at very insignificant cost, usually cost of distribution). Also, it has full fledged server, and desk top applications that comes free along with the OS. These server applications (such as FTP, Web Server, DNS Server, File Server etc.) Creature Castle free, are also very stable.

Ease of use : When it comes to web hosting, it is easy to host on Linux web servers. The process of uploading and hosting is almost same for both Linux and Windows web servers. If you want to use a Windows based tool such as Front Page for uploading a web site on to a Linux based web server, make sure that the Front Page extensions are enabled. This is only required if you are uploading using HTTP feature ( rel="nofollow" href="yourwebsite.com">yourwebsite.com) of Front Page. Front Page also makes it possible to upload a web site using FTP. You need to select rel="nofollow" href="ftp://www.yourwebsite.com">ftp://www.yourwebsite.com for up loading using front page FTP option. Note that if you select "Front Page Extensions" during web site design, you must enable Front Page extensions on a Linux web server also. These days, all Linux web servers are coming with installable Front Page extensions, and this should pose no problem for hosting on a Linux platform.

You can use almost all types of file extensions (or scripts) when using Linux web server. Commonly, the following extensions are supported:

Basically it means that you can host web sites that use different types of server side scripts including .cgi, .pl, .php, and .asp (with plug-in).

Easy to move between hosts : A web site designed to be hosted on a Linux based web server can be hosted on a Windows web server easily, where as the reverse is not always true.

Most widely used : Linux/Unix based web hosting is most widely used compared to Windows based web hosting.

Scalability : A web site is dynamic. Usually, a web site starts with a few pages of html and grows over a period of time to suit the customers requirements. It is preferable to design a web site keeping this requirements in mind. A web site designed for compatibility with a Linux/Unix based web server meets the scalability requirement easily without making any site wide design changes.

On the downside, Linux based web server is not fully compatible with Microsoft technologies. If you are using any specialized applications or VB for development of your web site, it is preferable to host with a Windows based web server.

About The Author

Teeyes Siva heads the Sales Operations @ aalpha NET. He can be reached @ href="mailto:siva@aalphanet.com">siva@aalphanet.com or 00 91 452 3105858. aalpha NET ( href="aalphanet.com">aalphanet.com) - is Indias leading domain name registration, web hosting service provider

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