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Link Popularity

Link building has always been a hot topic. In Apollo 11 Eagle Lunar Module beginning of the web hyperlinks were virtually the only way Midge doll get visitors to a site, because Red Man baseball cards engines were in their infancy. When search engines grew to be the major source of the web traffic, links didnt lose their weight, as search algorithms started to rank sites according to the quantity 1948 Bowman baseball cards quality of their incoming links. And today links become increasingly important with the growing significance of the new Web 2.0 social networks.

Link Popularuty Building Strategies

Thus, links rule the Internet. Once a routine task of a webmaster, link building has emerged itself into a full scale industry with millions of dollars in turnover. Ranking algorithms perceive links as a proxy for a human judgment, or a users positive endorsement of a page. The idea is as follows: a user discovers a page, likes its content, links to the page, and the page gets higher ranking. This is the so-called natural way of acquiring links. The natural way of acquiring link works is too slow and can be pretty unfair. New pages on big and established websites are far more likely to be discovered by web users, and these pages will get the major part of the new links (like 90%); while new pages on fresh sites will get trinkets.

Since the natural way of getting links for a new website can take forever, some additional boost is required. There are many strategies of link building able to ensure you some initial ranking and exposure, which are necessary to make the natural way work. Some of these strategies can be very tricky and do more harm than use. So it is critically important to keep in mind the following tips of link building.

Link Building Tips

Be a user when building links. The point is to make your link exchanges look like they are acquired the natural way. Make sure Gormiti your links appear in places where search engine expect them to be. This should be pages relevant to your content. Link must be in the page copy or in a sidebar possibly among the other links pointing to pages also relevant to your topic. The anchor text must look naturally so no keyword stuffing.

Analyze your own motives of linking to the sites you like. What motivates you to cite a web resource? Is it a collection of online tools or handy tutorials? Or may be it is a provoking title? Apply this reverse engineering to your pages, and use unique interesting content to attract links.

Avoid things that can damage your reputation in the eyes of search engines. No link farms, suspicious looking websites or poor quality link exchanges. Forget the reciprocal links they no longer have any significant weight. Do not participate in three-way or similar linking schemes these attempts to disguise reciprocal linking are easily to detect. NASA managed to get a man on the Moon with computers less powerful than a GameBoy, so why do you think Google cant discover link triangles with all the computing resources at its disposal?

Buying links.

This practice is pretty much discouraged by Google, because it undermines the idea of the proxy for human judgment. So you have to be especially savvy when buying links. Avoid link trading sites or any site publicly announcing that is sells links. Dont mix buying links with paid advertising. You pay for an advertisement on a high traffic page expecting visitors referred by your ad. Buying links has a different purpose increasing your link popularity.

Do not be obsessed with backlinks. There is an intense focus on link building but not enough focus of content creation. Links must reflect the quality of content. If you think your site has not enough incoming links, you should think about how to improve the quality of content and make it more appealing, not about more link exchanges.

Link penalties.

Many people are afraid to get penalized for linking or being linked by fishy websites. If there is a need to put a link to a site which you do not want to be related with, use rel nofollow. Google confirms that this attribute is critical in link analysis, so you should be fine. Links from dubious sources to your site are out of your control and all the major search engines assure that they dont punish people for that. However too many links from such sites (like tens of thousands) can bring an unwanted attention of search engine quality teams. They can ban your site if they found you responsible for boosting your rankings, but you can always submit reinclusion.

To sum up:

Make your linking strategy look natural. Avoid the known patterns of artificial link building and do not obsess with links at the expense of content creation.

Originally published at rel="nofollow" href="seoresearcher.com/link-popularity-building-strategies-and-tips.htm">Link Popularity Building Strategies and Tips

Oleg Ishenko, MCSE, MCBDA, BSc

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A crisis, as defined by dictionary.com, may be Bratz condition of instability or danger leading romance comics a decisive change, and a dramatic emotional or circumstantial upheaval in a person's life. Any Skipper doll delivery provider that has announced their perfect performance scores to a dissatisfied client knows just how that crisis feels. The client may even be provoked to pursue contract termination if this dubious high performance reporting continues.

The phenomenon has been labeled "Seeing Green and Feeling Red." All too often this happens when reporting mechanisms do not align with service realities-or when the Superman action figure scorecard shows all to be green, yet the client is clearly unimpressed with false claims of perfection.

Some clients are simply unhappy most of the time-usually because their overall business is not meeting expectations. Many clients demonstrate the classical Maslow "hierarchy of needs" sensibility-that is, they only notice a service provider's contributions when they are not working, such as with commodity-based assets. When this happens, creating a delightful experience from perfect service is nearly impossible to achieve.

Regardless, service level agreements (SLAs) and service metrics need to reflect what is important to the client. Some SLAs are complex and require thoughtful design beyond the usual setting of metric targets. Sound SLAs include the construction of metric definitions, targets and thresholds, measurement systems, business rules for service credits and incentives linked to service improvement calculations. Clients and service providers must take the time needed to design SLAs to meet operating and business objectives.

Four Methods for Achieving Perfect Scores AND Client Delight

1. Align Performance Metrics with Operational Requirements - For example, define measurement windows for the performance metric that are the same as the client's operational hours for critical business functions. If a provider's scorecard shows application availability has surpassed metric targets, but last month's general ledger closing schedule was 24 hours late due to an application outage, then the metrics are not aligned with the operational need.
2. Avoid Diluting the Performance Measurement Calculation - Similar to the point above, if a server availability measurement calculation includes all wall clock hours in a month and dilutes the negative effect of five minutes of downtime on a client's shipping dock, then the client's promised delivery targets are not met and they are likely seeing "red."
3. Allow for Cascading Problems to be Measured - While many service disruptions have one root cause, several subsequent business disruptions may cascade through the client's organization. Many service level agreements will hold the service provider accountable for the root cause and not measure those ripple effect disruptions.
4. Design the Service Level Agreement for Client Control - Allow the service level agreement to be Friendship 7 by the client. Within certain thresholds, the client needs to add, delete and change service metrics over time. Include customer satisfaction surveys that are meaningful, and place all performance reporting under a sound governance/relationship management process.

The "Seeing Green and Feeling Red" phenomenon is too prevalent in the sourcing industry. Clients and service providers should avoid crises by developing well-aligned and flexible service level agreements in the context of strong relationship management processes.

href="outsourcingleadership.com">Paul Cervelloni, Alsbridge