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Monday, December 15, 2008 

A Video Website Can Dramatically Increase Sales - Here's Proof

Here's a couple of questions that keep internet marketers awake at night. "How can I increase website traffic?" and "How can I increase sales?". Well, no more sleepless nights, because there's an easy, highly effective and proven way to solve both problems -- a video website.

You've no doubt heard of John Reese, who is one of the best known and respected marketers on the internet. John is noted for his meticulous testing over every aspect of the sales process and he recently conducted a remarkable experiment.

He took a traditional text and pictures sales page, which was already pulling many orders and added a web site video. At the same time, he shortened the long sales letter.

The results was astonishing.

Sales increased threefold, due entirely to the addition of web video, even though the amount of text on the sales letter had been reduced.

To check this was no freak result, John then added webvideo to other types of sales page and increased sales conversions every single time.

Mike Filsaime is another highly regarded internet marketer, who has enjoyed amazing results with web site video. Mike recently made $100,000 in sales in one week, without a sales page -- just web video. He followed up that success by making $15million worth of sales in a week, using video to promote his Seven Figure Code product launch.

Why is it web video is far more compelling than text and pictures?

Here's why. I bet you've heard the expression "impulse purchase". What this means is, most buying decisions are made on an emotional impulse. And video taps directly on the brain's emotional seat, because our brains -- particularly the part that controls emotion -- thinks and reacts to home owners insurance quotes And it reacts best of all when these pictures are moving pictures accompanied by music.

These days, people are conditioned to watch TV and play video games, so it's natural they will be drawn to video rather than a long sales letter made up of just text and a few still pictures. That's why the ability to create web site video has been the subject of so much research.

And the most knowledgeable and forward thinking marketers, like John Reese and Mike Filsaime were on the starting blocks, ready to take full advantage of this amazing new technology, which will revolutionize online marketing in the way the development of e-mail did.

All the barriers that once stood in the way of simple, cheap and easy web video have now been blown away. Gone are the technical problems of slow loading and jerky video. At the same time, the ability of over 90% of people on the planet to watch a web site video as easily as they read text has been made possible with almost 100% coverage of high speed, broadband internet and the almost 100% usage of a standard Flash plug-in to receive webvideo.

Much of the credit for the universal acceptance of one standard video format goes to the Adobe Corporation. Adobe, famous for their free and universal Adobe Acrobat Reader, have now done it again with their universal Flash viewer. This allows web site video to be viewed on both PCs and Mac computers.

As John Reese rightly says. "Web video is here to stay and will soon become a must-have for every web site".

So if you want to increase website traffic and increase sales, the only question you need to ask is: How do I get started on my own video website?

There's never been a better time to get started right now on your own traffic magnet, order sucking video website, because you can one of the first to download my new FREE MULTI-MEDIA GUIDE "Web Video Profit Secrets", showing you how to easily create great videos with some free video creation software that works pretty much on autopilot and then load it up to YouTube and Google for a torrent of free traffic: www.secretwebvideoprofits.com/Web_Video.htmlWeb Video

Paul Hooper-Kelly owns two on-line TV stations and has helped many people create their own web site video on a shoestring budget through his web video home study course: www.streaming-video-secrets.comhttp://www.Streaming-Video-Secrets.com. He is a full time writer and video creator, who has published 21 books and multi-media courses and far too many videos and articles to mention here.

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